Dr Bernard creates a girdle and corset-making company.

Bernard et Cie taken over and Pasquier family creates the Aubade brand.

Appearance of colour, first coordinating items and prints with original motifs.

1st Strapless bra and 1st Halter neck bra.

Aubade creates the Agrafe Cœur bra with front fasteners.

1st suspender belt Bikini.

Aubade introduces broderie anglaise into the lingerie.

Aubade creates its flagship model, the Tanga.

Start of the “Lessons in Seduction” saga.

Launch of the now mythical Bahia range.

1st Aubade calendar.

The String Minimum, the smallest g-string in the world, weighing a mere 5 grams.

1st Aubade Diary.

Launch of the Swimwear collection, Aubade Océan.

The Swiss company Calida becomes the owner of the Aubade brand – www.calida.com.

Opening of first Aubade, L’Art d’Aimer stores.

Technical and glamorous innovation: launch of the “Petite Tricheuse” model.

Lesson in Seduction No.100: Anniversary

Launch of the ready-to-wear collection ‘Prêt-à-Séduire’. Launch of the frenchartofloving.com website.

Launch of the Boîte à Désir collection, a range dedicated to lovers’ games…