The Art of Desire: A Story of Craftsmanship by Aubade
When excellence becomes an emotion
For more than seventy years, Aubade has been creating far more than lingerie. The Maison has woven a story of meticulous craftsmanship, exceptional materials and a forward-looking vision. Rooted in a century-old heritage, driven by creative boldness and responsible innovation, every design tells a story of a quest: for the perfect fit, the finest details and an emotion felt against the skin.
Step behind the scenes of an art form where time, technique and desire come together as one.
The Origins of Craftsmanship: A Century-Old Heritage
The story began long before the first sketch was drawn. Its roots date back to 1875, to a French corsetry and shapewear manufacturer founded by Dr Bernard. A place where technical expertise already went hand in hand with exacting standards, and where the female body was understood, supported and respected.
This foundation of knowledge, passed down and continually enriched, was taken over in 1958 by the Pasquier family, giving rise to the Aubade Maison as we know it today. More than 70 years of bold creativity, shaped by a century-old heritage.
The Parisian Studio: Where Desire Takes Shape
In the heart of Paris, the creative studio beats like a living heart. Each season, it imagines new territories of seduction. Here, an innovative cut. There, embroidery that captures the light. Elsewhere, a shape that sets movement free.
Designs come to life, push the boundaries of creativity and give form to lingerie that never settles for simply being beautiful: it is imagined, constructed and experienced.
The Excellence of the Workshops: The Art of the Perfect Gesture
In the workshops, time slows down. Every movement is precise, almost choreographed. Each piece is carefully adjusted with meticulous attention, as though it were one of a kind.
Aubade's craftsmanship lies in the unseen details: a perfectly placed seam, imperceptible support, a delicate balance between technical expertise and sensuality. Nothing is left to chance, because true excellence is where perfection begins.
A Collective Creation in Pursuit of the Perfect Fit
This pursuit of perfection is a collective endeavour. Designers, product managers, Research & Development teams, technical specialists and industrialisation experts work hand in hand, united by a shared ambition: achieving the perfect fit.
One that enhances without constraining. One that follows the body's movements without ever restricting them. One that reveals rather than transforms.
Innovating with Purpose: The Lingerie of Tomorrow
Aubade's craftsmanship looks beyond the past and present. It looks to the future. Every day, the Quality Department works closely with suppliers to reimagine the lingerie of tomorrow. Streamlining fabric compositions, favouring ultra-soft, innovative and more responsible materials, and finding the delicate balance between durability, comfort and desire. Innovating without ever compromising the Maison's signature.
The Beauty of Exceptional Materials: Emotion Against the Skin
And then there are the materials. Those that touch the skin and leave a lasting impression. Fine, exclusive Calais lace, now an iconic hallmark. Swiss embroidery and guipure lace, infinitely delicate, whose precision has shaped Aubade's signature designs for generations.
These materials tell another story: one of excellence, respect for rare craftsmanship and a love of detail.
The Art of Detail: The Aubade Signature
At Aubade, every finish is a statement. Every texture, an emotion. Every design, an encounter between heritage and modernity.
Lingerie is more than just a garment: it is a secret language, a way of expressing oneself to the world, a confidence shared with oneself.
A Story in Motion
And so, day after day, the Aubade story continues to unfold. A story of women, craftsmanship, materials and time. A story in which savoir-faire becomes art, and art becomes an expression of desire.
10% discount for you!
Be the first to hear about our new arrivals, events, and exclusive privileges, and receive 10% off your first order.
