Plum: the Signature Shade of the Autumn-Winter 2026 Season
This season, Aubade makes Deep Berry its signature colour—a shade that runs throughout the Autumn-Winter 2026 collection like a defining thread, capturing the essence of the season in a single hue: to make a statement, to seduce without explanation.
A Colour Rich in Emotion
Deep, enveloping and subtly daring, plum embodies femininity in all its complexity. It is not simply a colour that dresses the body—it becomes part of it, interacting with the skin, revealing as much as it conceals.
Its sensory language evokes velvet, garnet and richness. Unlike black, which absorbs light, plum remains vibrant, filtering the light rather than extinguishing it. It speaks of introspection rather than exhibition, of quiet confidence rather than overt display.
This trend reflects a broader return to rich, saturated colours, moving away from the pastel and neutral palettes that have dominated recent seasons. Burgundy, aubergine and garnet belong to the same chromatic family, expressing a preference for understated presence rather than invisibility.
A femininity that no longer needs to justify itself.
Three Collections, One Signature Colour
With Éloge du Désir, Midnight Opéra and Sweet Obsession, plum flows through three collections of the season. Three different materials, three different expressions—lace and embroidery, floral embroidery enhanced with metallic threads, and second-skin modal knitwear—all united by the same signature colour, interpreted in unique ways.
Éloge du Désir: Two Strengths, One Desire
Éloge du Désir is where this colour finds its fullest expression. Featuring French embroidery by Maison Leveaux and knitted fabric crafted in Turkey, Deep Berry takes on an architectural dimension, built motif by motif.
Here, plum finds its perfect balance alongside Misty Blush, a pearlescent nude that is soft, luminous and almost like a second skin. Together, they create a delicate contrast: the depth of plum awakened by pearly transparency, intensity answering lightness.
A dialogue of opposites that naturally complement one another—boldness and softness—inviting every woman to explore every nuance, from the deepest shades to the brightest highlights.
This exploration is part of Vertige, the Autumn-Winter 2026 collection.
