Pink October: Aubade Partners with the Réseau des Kinés du Sein
Every year, Pink October reminds us of a simple truth: behind breast cancer awareness and prevention are women, individual journeys and bodies that change.
At Aubade, this commitment goes beyond a symbolic month. It lives on through our collections, through listening, and this year, through a partnership with the Réseau des Kinés du Sein (RKS).
A collaboration built on expertise
The RKS brings together physiotherapists specialising in supporting women affected by breast cancer.
Their expertise encompasses rehabilitation, post-operative care and prevention – a combination of medical knowledge and human support that reflects a belief already deeply rooted at Aubade: supporting every woman with care and understanding, whatever her journey.
This meeting of medical expertise and lingerie savoir-faire is not new to the Maison. It continues the work behind Aubade’s post-operative collection, co-created with Juliette Moreau, a specialist physiotherapist and member of the RKS. Designed to combine comfort, support and elegance, this collection addresses a genuine need: helping women reconnect with their bodies and image after breast surgery, without ever giving up the style that defines Aubade.
Pink Mocktails: conversation at the heart of our boutiques
For Pink October 2026, Aubade and the RKS are introducing a new format for coming together: Pink Mocktails. Every Saturday in October, selected Aubade boutiques will welcome physiotherapists from the network, customers and women affected by breast cancer for conversations in an intimate and caring atmosphere.
Breast self-examination, the post-operative journey and everyday solutions: a range of topics will be discussed openly, with personalised advice. The goal is clear: to create an accessible space for conversation, away from abstract messaging and as close as possible to women’s real-life experiences.
A shared belief, a common thread
For more than 70 years, Aubade has built its identity around a simple idea: empowering women to feel confident, fulfilled and truly themselves. The post-operative collection and partnership with the RKS follow this same guiding principle, with an added commitment: supporting women through the moments when their relationship with their bodies is being redefined.
For Aubade, Pink October is therefore not an isolated occasion, but an opportunity to highlight a deeper, concrete and meaningful commitment – one that is firmly focused on women.
Discover our new colourway, Irrésistible Red, the iconic shade of the Danse des Sens line.
