Aubade Strengthens Its Commitment to Comfort and Well-Being for Pink October
Strengthening its commitment to women’s health, Aubade continues its efforts for Pink October and is partnering this year with the Réseau des Kinés du Sein (RKS) to further its work around prevention, support and well-being.
Aubade innovates with its post-operative collection, helping every woman regain confidence and femininity.
A project designed by and for women
This collaboration takes on a particularly meaningful dimension through Juliette Moreau, a specialist physiotherapist, member of the Réseau des Kinés du Sein and co-creator of Aubade’s post-operative line.
Post-operative bras designed to combine comfort and femininity
This post-operative line was created to meet a genuine need: feeling good in lingerie without having to compromise on style. Tested and refined with women affected by breast cancer, these styles are part of the Danse des Sens collection, creating a delicate, feminine and comfortable lingerie wardrobe.
The Aubade post-operative line consists of bras specifically designed to support women following breast surgery and address the specific needs of this period. Available in full-cup and triangle styles, the designs combine support, softness and femininity, while respecting the sensitivity of the body after surgery.
Developed last year with Juliette Moreau and our design team, and validated by a panel of women who have undergone breast surgery, the collection is now enriched with a highly anticipated new colourway: Red Irresistible, created in direct response to requests from our customers.
Made from fine, soft Italian lace, the two styles are available in one underwired and one non-wired version. Each features an integrated pocket to accommodate a breast prosthesis if needed. Their specific construction, with a slightly higher neckline to help secure the prosthesis, provides reassuring comfort for everyday wear.
Red Irresistible now joins the permanent colourways Noir and Opale.
NOIR
OPALE
IRRESISTIBLE RED
Every detail has been designed with everyday comfort in mind: soft, breathable materials, carefully positioned seams to minimise friction, and an ergonomic construction designed to make dressing easier and move naturally with the body. Some styles also feature pockets to accommodate a breast prosthesis when necessary.
Part of the Danse des Sens collection, this line reflects Aubade’s commitment to creating post-operative lingerie that combines the highest standards of comfort and support with the aesthetics and femininity that define the Maison.
Through this collaboration, Aubade brings to life a shared vision of support: understanding women’s needs more deeply in order to offer concrete solutions with care, expertise and sensitivity.
One goal: “Combining comfort, support and femininity”
Pink Mocktails: intimate gatherings bringing women closer to specialist physiotherapists
As part of Pink October, Aubade is organising the Pink Mocktails, in-store gatherings designed as moments of connection, listening and knowledge-sharing.
This year, the events will take place on October 22 and 28 in more than 10 boutiques across France, Belgium and Switzerland.
Designed as genuine opportunities for conversation, the Pink Mocktails will be hosted by physiotherapists from the Réseau des Kinés du Sein. They will share their expertise, answer customers’ questions and raise awareness of key issues relating to breast health.
In an intimate and welcoming atmosphere, these gatherings will provide an opportunity to discuss essential topics such as prevention, breast self-examination, the post-operative journey, functional recovery and practical solutions to support women with care and understanding in their everyday lives.
Through this format, Aubade aims to make its boutiques welcoming and reassuring spaces for dialogue, bringing women closer to specialised healthcare professionals and placing knowledge-sharing and conversation at the heart of the experience.
